Pixel AR Mural
MeshMinds was commissioned by IMDA to design and implement AR effects for PIXEL building’s wall mural. PIXEL is an innovation space that provides key stakeholders within the Infocomm and Media (ICM) industry with facilities, expertise and programs to ideate, experiment and build customer-centric digital experiences. The PIXEL wall mural was intended to encapsulate the spirit of creativity and innovation of PIXEL. Thus, our AR effects aimed at enhancing the interactivity of the mural, while also injecting a sense of playful innovativeness that is ever present at PIXEL.
On 4 June 2019, Deputy Prime Minister Heng Swee Kiat visited PIXEL building and even took a group photo with us! To see the effects for yourself, go to: http://l.ead.me/pixelAR