World Environment Day 2019

MeshMinds is very proud to be commissioned by UN Environment to reimagine their social campaign 'World Environment Day Mask Challenge'. Together, we selected the top three actions that individuals could take to #BeatAirPollution. We then commissioned André Wee to create the artwork that our resident Creative Technologist, Haikel Yusuff, transformed into an AR experience using Spark AR Studio. The result was three AR facemasks, each of which was linked to ways we can #BeatAirPollution.

The AR facemasks have traveled far and wide around the world. Within just a week, we had more than 8000 scans and 70 countries interacting with the AR effects!

Click here to find out more about the campaign.